3 Ways to Decrease Abandoned Cart Rates

As an eCommerce store owner, it can be incredibly frustrating to have high abandoned cart rates. This is because abandoned carts mean that you know that the customers like the products, but there is something that is stopping them from completing their order and paying you money. Luckily, there are ways to decrease your abandoned cart rates. In this blog, we are going to cover three of the absolute best things that you can do to get your abandoned cart rates moving down. 

1. Do Not Require Accounts to be Created to Checkout 

Some merchants think that the best way to create customer loyalty is to have customers create accounts that they can then use to fully check out. But unfortunately, many customers view creating an account as an unnecessary step that is a waste of their time. So, requiring customers to create an account in order to check out can actually have the opposite effect - it can lower customer loyalty and cause customers to seek alternatives. So, one of the best things that you can do to decrease abandoned cart rates is to not require your customers to create accounts in order to check out. If you want to give them the option to create an account, fine. Just don’t make it mandatory. 

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2. Improve Delivery Times 

According to one study, customers in America are only willing to accept a maximum delivery time of 4.5 days for their online purchases. This means that if your delivery times are longer than this, then you have a problem. On many eCommerce sites, customers cannot see how long the delivery times are until they try to check out. If the times are too long, then they will often just abandon the cart. So, if your delivery times are more than 5 days, then you need to start looking into what you can do to get these times to under 4.5 days. If you can do that, then there is a good chance you will be able to decrease your abandoned cart rates. 

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3. Offer Shipping Insurance 

Another one of the main reasons why people abandon their carts is because they do not see an option for parcel insurance. In other words, many people don’t feel comfortable making an online purchase unless they know that there is shipping insurance for their product that will cover any losses in the event that the product is stolen, lost, or damaged. Adding parcel insurance such as the insurance offered by ShipInsure.io helps to give people the peace of mind that they need to feel comfortable making online purchases. ShipInsure is so effective at decreasing abandoned cart rates that it can actually increase conversions by 36%. So, simply adding eCommerce shipping insurance to your website can help to decrease abandoned cart rates and increase conversion. ShipInsure is extremely easy to set up and the company has experts who can walk you through the setup process. So, why not start offering shipping insurance to your customers for their orders today? 

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About the author

Bennett O'Brien

Bennett O'Brien is a freelance writer from the state of Massachusetts. He holds a bachelor's degree in psychology from Westfield State University. Currently Bennett is expanding his writing career, and enjoying the opportunity to write on a variety of business topics. He has written for more than 750 different companies and always looks forward to providing outstanding content for his next client.