3 Ways to Increase Your Customers’ Confidence

Customers who have more confidence in your company will be more likely to buy from you. In fact, Forbes has even published a whole article detailing this fact. 


However, despite the fact that increasing customer confidence is so important, many companies struggle to do this. One of the main reasons why a lot of companies struggle to increase their customer confidence is that they simply do not know how to do it. In this blog, we are going to explain three things that eCommerce companies can start doing right now to build customer confidence. 

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1. Place Genuine Customer Testimonials on Your Website 

One of the best ways to increase customer confidence for your customers is to show them what other customers have said about their experiences with your business. You can ask some of your customers to give you testimonials that you can place on your website. More than 85% of online shoppers read reviews before making a purchase. So, don’t think that adding testimonials and/or reviews of your company is not significant. 

No one wants to buy from a company that doesn’t have any reviews. This is because if a company has no reviews or testimonials it increases the chances for the customer to have a bad experience with the company. Or, at least this is how many customers perceive the situation. 

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The good news is that as long as you are delivering orders in a timely fashion, then many of your customers will likely have had a good experience. So, hopefully, it won’t be too difficult to get one of them to provide a testimonial for your site. You should have at least a couple so it is not just one person. 


2. Start Offering Shipping Insurance 

260 million+ packages get stolen every single year in the US. Because of this fact, if you are not offering shipping insurance to your customers, then this can result in them feeling anxiety when they think about buying products from your website. After all, if you do not offer package insurance, then they know that there is a decent chance that they will have their package stolen before they ever receive it in the mail. The simple fact is that porch piracy is a problem that has gotten significantly worse since the start of the pandemic.

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So, one of the absolute best things that you can do to increase confidence amongst your customers is to start offering parcel protection through shipping insurance. If your customers know that there is a very good chance that they will get their money back if their package is lost or stolen, then they will feel much more comfortable buying from your ecommerce store and not from one of your competitors’. One of the best places to get shipping insurance is ShipInsure.io

ShipInsure offers high-quality package insurance with over 97% of claims covered. Additionally, merchants who add Shipinsure see an average order value (AOV) increase of 27%. They also see conversion rates increase by 36%. This is perfect proof of the fact that customers feel more confident and are more ready to spend money when they know that there is insurance coverage for their orders. 

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3. Make the Buying Process Simple and Easy 

One of the top reasons why customers lack confidence in companies is due to an overly complicated buying process. In fact, 77% of buyers can lack confidence in a brand due to a complicated buying process. The information that the customer needs should be extremely easy for them to find on your website. They need to know what products does your company offer, what are the advantages and features of these products, and how do they check out. 

The more difficult it is for your customers to access this information, the less likely that they will be to have confidence in your company and the less likely they will be to buy from you. The opposite is also true. If your buying process is simple and if your customers can get all of their required information quickly, then they will be much more likely to buy from you. 

So, do an audit of your ecommerce website. Check to see if the buying process is simple. In fact, you might want to have a few random people test it out and provide you with feedback. If you find that the buying process is too complicated, then you will need to make some changes in order to fix this. Once it is fixed, you will most likely see an increase in customer confidence and an increase in orders as a result. 

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The Bottom Line 

The bottom line is that if you want to boost customer confidence, you are going to have to make some changes and put in a little bit of work. Customer confidence is not going to magically increase by itself. 

But, the good news is that increasing customer confidence can have a compounding effect because when consumers are more confident in your company, they are significantly more likely to buy from you. They are also more likely to recommend your company to their friends and family members. So, in other words, increasing customer confidence can have long-lasting positive effects. It is not something that will only benefit your business in the short term. 

Getting package insurance, in particular, is one thing that your company should absolutely do. More and more, due to the high prevalence of package theft, customers are starting to expect package protection and to prioritize companies that offer it. So, you shouldn’t risk losing a lot of business just because you don’t have package insurance. 

The process of setting up shipping insurance with Shipinsure is simple and easy. Shipinsure also has customer support that can walk you through the process. Why not get started with ShipInsure today? 

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If you have any questions about getting started with ShinInsure, you can find answers on the ShipInsure website. So, start doing these three things with your business today and watch your customers’ confidence start rising quickly. 


About the author

Bennett O'Brien

Bennett O'Brien is a freelance writer from the state of Massachusetts. He holds a bachelor's degree in psychology from Westfield State University. Currently Bennett is expanding his writing career, and enjoying the opportunity to write on a variety of business topics. He has written for more than 750 different companies and always looks forward to providing outstanding content for his next client.